SUMMARY OF RESEARCH

Summary of Research

I began this journey with a vision, an idea that I could create a ‘A Market for Tomorrow’ I want to be part of the solution to helping our fledgling ‘High Street’. Helping our community. I feel that we are all socially responsible for our society. One person may struggle to make changes because each of us must contribute, be it only in a small way.

I began to look at my own skills and how I could incorporate what I know & what I do into making this vision come to fruition.

Design, that is the key for me. Behind all the facts & figures I had realised that people respond to what makes them smile and gives them joy. I began to look at every day things around me for inspiration. A picture, a pot of beans, some perished punkin even and I could see how each of these objects can represent many thing. My picture had always represented to me my life’s journey but now Iwas looking at it showing me the path of the design process. The beans ‘A depiction of my ideas, all different yet a little overlapping. A composition of a family with many strands.
The messy part of my design process. Every where I looked all I saw was the design in its full glory and I found my self dissecting everything. Already I could see what I wanted to achieve I didn’t know how or what to research. I struggled seeing how research would be able help to guide me through this process.

I sat and scoured the internet reading through pages and pages of information relating to markets current and older more dated ones. I began to build up a knowledge about the back grounds of markets. Of what they were there for and what they stood for. Although this was only secondary research I found it very helpful indeed and it helped me to focus and be able to filter the dater that I was taking in and focus on my future goal.

I finally struck gold, thankfully I fell upon this wonderful website

http://www.stallstories.org.uk

This was a series of film projects exploring the history of four London Street Markets.It explained how markets are a living, breathing part of history. They are part of the fabric woven within a Town/ City and each market reflects the character of its neighbourhood. For hundreds of years markets have provided livelihoods for people living in their communities and a source of affordable (and sometimes luxury) produce and items.

This was perfect, it gave me the keystone to my research and there for my design. At that time though I was so focused on the moral reasoning for why I was doing my design I lost my creative inspiration and I needed to step back and rebalance my thinking.

I decided I needed to carry out some visits to the local markets. What better way is there to get deep into the heart of your research than going down the primary research root. I visited several local markets Burnley, Nelson, Blackburn, Accrington, Leigh & Bolton. These markets were all very different because some had over the years been improved in one way or another but unfortunately some had not. It was sad to see some of the markets empty and unloved, dirty and quite frankly just grim. You could just about make out how it would of been all those years ago when markets were a hustling bustling hive of social activity.

I came to the decision that I would focus on one Market alone and I chose ‘Bolton Market Hall’ I chose this because it was by far the best market out of the ones I had visited. You could immediately see that it still had that hustle and bustle that a market should have. Over the past 17 years it had been through 2 regeneration projects each one costing upto £5 million being spent on making the market hall better. This showed me that it was worth putting time & effort into a space as It seems to be working. This market looked better, was designed better and had a much better atmosphere.
I spent weeks sitting with traders & customer collecting qualitative research buy getting there opinions on what works in this market & what doesn’t, what would you change and what would you want to keep the same. Not forgetting the big question … could we change the design of the market hall further? I had lots of great feed back. The traders and customers are up for more & more change. The overall message was ‘life is changing, so should we but we must take all the years of knowledge that have been passed down through the marketing community with us’

Now to analyse the information I had gained and evaluate how I could use it. I needed to start really thinking about the design itself. I did this buy looking at other places that people choose to shop at like the ‘The Trafford Centre’ I visited and studied how the building designers had made everything feel so grand and so big. I could see the theatrical connection that I was wanting to achieve in my design. As I walked through areas littered with eateries I felt like I was some where else. The design transported me to some where other than Manchester. This was what I was looking for. I did notice though that I felt alone and isolated here. I didn’t feel a community spirit or presence. it was at time cold and engineered. I now really did know what I wanted to achieve within my design.

As part of my research I also visited the ‘Christmas Market’ in Manchester, this brought me even closer to were I was wanting to be.

When you walked through the man made streets of the christmas market there is an atmosphere surrounding you. Yes I know its that christmas thing but I think there is some thing else there too. Its that feeling of magic, being part of a small gathering. The selection of different things on offer and the foreign food options all add to the experience. The design is simple yet ingenious. Simple wood structure reinforces that connection to nature. This was what I wanted to see. My design will posses that same feeling but hopefully on a permeant more grander theatrical scale.

I am now happy with the research I have carried out and the conclusions I have come to. Now I am looking forward to creating a model that can project my vision in all its glory.

My Bibliography – Research FMP

 

http://aboutfacetheatre.tumblr.com/post/391403556/grant-sabin-set-designer-for-sweet-tea-discusses

http://activerain.com/blogsview/1552275/wordless-wednesday-angel-oak-tree-johns-island-sc

http://www.theboltonnews.co.uk/news/9382317.Proud_market_history_that_goes_back_to_1251/

http://www.bolton.gov.uk/website/Pages/BoltonMarket.aspx

http://www.theboltonnews.co.uk/news/9382316.Transformed_/?ref=mmsp

http://www.360bar.co.uk/trafford-centre.html

http://www.commons.wikimedia.org/wiki/File:The_Venetian_LV_gondola.jpg

http://www.thedeluxegroup.com/fitout/the-trafford-centre/

http://www.flickr.com/photos/sailorbabe/4086479991

http://www.neilsonreeves.co.uk/commercial-hdr-photography-trafford-centre/www.ragpickinghistory.co.uk/2011/01/18/dreams-in-iron-boltons-victorian-market-hall

http://www.therugbybusinessnetwork.com

http://www.stallstories.org.ukwww.zubitravel.com/2013/06/the-gaudi-buildings-in-barcelona.html

http://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/8284524/Capital-Shopping-Centres-seals-1.6bn-Trafford-Centre-deal-despite-Simon-Property-Groups concerns.html

http://treestories.davey.com/stories/2011/01/university-of-south-carolina-trees.aspx

http://www.tripadvisor.co.uk/Restaurant_Review-g1020874-d2202168-Reviews-Mardi_Gras_at_the_Trafford_Centre-Trafford_Greater_Manchester_England.html

http://www.twitter.com/BoltonMarkets

http://www.twitter.com/GreatAleYear

http://www.twitter.com/joblijob16

http://www.twitter.com/lyons_nigel

http://tlcweddingguide.blogspot.co.uk

http://www.thewritingnut.com/ramblings/universal-orlando-streams-grand-opening-event-footage-harry-potter-world-online/

 

 

 

 

MY BRIEF

Last week I penned the first draft of my project brief, I tried to express myself enough to be able to hopefully get others to understand what I am aiming to do and most importantly try and project the vision I have. Last week I was was pleased with what I had written but now I am seeing flaws. 

The general reasoning why I am passionate about my subject seems to have come across all be it a bit rambled and needs refining but I defiantly haven’t got across the fact that I realise people are wanting to shop at the bigger more  aesthetically  pleaseing outlets. This is how I have formed my decisions on the design aspect of my project. I want to take the opulence and modernity of big outlets yet I want to keep the community and local spirit of a market.

I need to begin  to produce prototypes as this is still hard to put into words as yet.  

Rebecca Pope – FMP Brief Draft 1

A MARKET FOR TOMORROW 

The market hall has an abundance of hidden loyalties, values and charm. I can see all around us the failings with in our community forcing areas such as ‘The Market’ to  be breaking down and slowly relinquishing its purpose, because of this I want to create a vision of ‘Tomorrows Market’.

I feel that we are all socially responsible for our society. One person may struggle to make changes but each of us must contribute, be it only in a small way.

Over the years society has changed, people are overlooking the chain reaction of events and benefits that occur when you buy locally.  In this country we have seen the growth of, out of town centre retail areas occupied by big chain brand stores. This has however forced a decline within the high street and market halls. There loss of foot flow has inevitably caused a problem to local retailers who are struggling to compete with the ‘Giants of Retail’ and the lure of ‘Free parking’.

My passion lies in the regeneration of our High Streets and Town centres. The social impacts and community ties that the high street once had seems to have unfortunately drifted away. There was a time that we lived relying on our community. We lived side by side; we went out to work to produce items and services that our neighbours would need. Produce was sourced locally. This formed a wonderful community interaction. Your butcher, your milkman was once your friend now most people collect their milk from the local supermarket doing their weekly shop.  Society has changed multi media has taken over the normal face to face interaction that once was. Can the high street and markets survive the changes taking place all around us. I’m hoping it can but things need to change.

My research has taken me to look at markets and their traders now and generations that have come before. I have studied interviews that have been taken with people from 4 popular markets in London. These were really informative and the underlining message that flowed through all of the markets was the fact that the market used to be a huge social hub, community interaction was most defiantly the key aspect that made this situation work. They all do have a worry that within 10 years the Markets may be no longer.

So I can try and generalise why this shift in the way people like to buy there products has changed so dramatically I am going to look at the big shopping outlets and retail parks that offer the big brand names and convenient parking within a lovely aesthetic surrounding.

I think combining the old ways with the new concepts can help me to design my ‘Market for tomorrow’ I want to create a design that is theatrical and exaggerated giving the customers a hub that can excite there senses whilst they shop. I will be still focusing on trying to get people to make a conscious decision about where they buy and what they buy on a day-to-day basis. If we all chose to start buying more & more independently rather then super market shopping we would be able to help the economic growth. Strengthen the chain of jobs and trades that are formed within a community.

The key words that sick in my mind are ‘social responsibility’

I will now look to project my concept to others by creating a model of my ‘Market for Tomorrow’ that could be used in any of the market halls across the country.

I would also like to erect a small section of this and create a small corner, in full scale, as my display piece in the end of year exhibition (this is still just a thought option at this stage)

I feel that our ‘High Streets’ and ‘Markets Halls’ will only be able to survive if the changes are made to bring them forward within there designs and a major participation from the local community.

 

Rebecca Pope – FMP Brief Draft 2

A MARKET FOR TOMORROW

What an amazing place ’The Market’ was, is and could be in the future.The market hall has an abundance of hidden loyalties, values and charm. For many years markets were the hub of the local community. It was where a lot of people worked, shopped and socialised. It was full of exciting products new, old and even fresh produce all influenced by a variety of nationalities. The market would encourage entrepreneurs to try there hand at whatever they may of been passionate about. I was a great foundation to a lot of flourishing businesses.

Over the years society has changed, people are overlooking the chain reaction of events and benefits that occur when you buy locally. In this country we have seen the growth of, out of town centre retail areas occupied by big chain brand stores. This has however forced a decline within the high street and market halls. There loss of foot flow has inevitably caused a problem to local retailers who are struggling to compete with the ‘Giants of Retail’ and the lure of ‘Free parking’.

My passion lies in the regeneration of our High Streets and Town centres. The social impacts and community ties that the high street once had seems to have unfortunately drifted away. There was a time that we lived relying on our community. We lived side by side, we went out to work to produce items and services that our neighbours would need. Produce was sourced locally. This formed a wonderful community interaction. Your butcher, your milkman was once your friend now most people collect their milk from the local supermarket doing their weekly shop. Society has changed multi media has taken over the normal face to face interaction that once was. Can the high street and markets survive the changes taking place all around us. I’m hoping it can but things need to change.

I have a vision I want to create a design that is theatrical and exaggerated giving the customers a hub that can excite there senses whilst they shop. I want to design a woodland almost a forest that you can walk through and experience the beauty and calm that come along side nature yet nestled inside this design I will incorporate retail areas hidden amongst the trees. Stalls offering an array of different product as it was many years ago. By updating the whole visual look of a market I feel that more people would want to either come and buy or even come and sell there products too.

I think the key to moving forward with market trading is to try and get more & more creative young people involved. This would bring a whole new fresh branch to our tree, the structure of the market that has been there going strong for many years. Combining the old ways with the new concepts can help me to design my ‘Market for tomorrow’

I will now look to project my concept to others by creating a model of my ‘Market for Tomorrow’ that could be used in any of the market halls across the country.
I would also like to erect a small section of this and create a small corner, in full scale, as my display piece in the end of year exhibition (this is still just a thought option at this stage)

Let me try to design an experience that will give you that emotional connection to the man next door. Let me try to display everything that a market offers to its full potential within my design. If my I can achieve this I will of succeeded.

SWOT

SWOT ANALYSIS

STRENGTHS

Looking at who I am and the skills I have acquired over the years I feel I have a good grasp of the design process. I am a very methodical person as well as creative and enjoy following a process whilst experimenting with design. I find that this helps me to be able to move backwards and forwards between different aspects of the creative process. I enjoy using digital programs/media to record and display my findings, this I find helps me to be more organised having all my recorded findings in one place and easily accessible. I am a ‘problem solver’ I have a need to find a solution or answer to any problem or question. This within the design process helps me to tackle the different outcomes I may come across along the way. I have worked independently for many years and this has given me a ‘need to succeed’, taking on many roles to be able to acquire the desired result. Working within the furniture industry from manufacture to retail has helped me build on my knowledge of this discipline.

One area that I have found very important throughout the lifespan of my business has been finding your target market. This is so important. I have had to learn and understand that what you want is not what everyone wants or needs. Evaluating your target market is a big key to success through out your design process & business.

WEAKNESS

I find it very difficult to evaluate my weaknesses so this is a weakness in its self. As I am a very positive proactive person I really find it hard to dissect and break down who I am in a derogatory way. I would avoid this process as much as I can but as its needed then here goes. Time management this has always been a problem for me. I am a very busy creative person and even though I am very methodical I am always keen to take on new exciting opportunities along side having a very full hands on family life. This at times can be slightly overwhelming but my life always runs at a thousand miles per hour and this is exciting but at times my time management gets lost along the way so this is most definitely a weakness I am trying to work on. I am not a confident sketcher/drawer the process to me does not come easily and usually tends to take up more time than should be really allocated for this process. I try to get around this by using other media to express my ideas or final outcome.

Opportunities
I have found that within this module I have created a huge opportunity to develop my passion in too very different area and try and piece them together to make something rather special.
I want to take the passion and focus that I have with regards to the Market place and the role that society should offer to help keep this nations treasure afloat and combine my love of the creative world.
I have the opportunity to create a wonderland that may not work just as yet but hopefully may push the boundaries in the future or even lead the way.

Threats
Well my threat though out this project is to over think the non creative side.
This would leave the whole of the journey limp and unexplored. I must rain my self in and try and push myself to look in a more creative way and project that to the people necessary.

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